Colorful Standard Clothing for Men

NEW! MY ITALIST
Never miss new arrivals matching exactly what you want. Now you can save and name your search!
Colorful Standard is a British fashion brand that was founded in 2017 by designer Daniella Vega. The brand is known for its organic, gender-neutral fashion essentials; creating high-quality basics and wardrobe staples, in a superb choice of colours, with a strong focus on ethical manufacturing.
Our Picks
Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Jordana R.
Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again
Gregory S.
Great shopping experienceI ran across Italist.com site while doing a specific search on the internet for a Dolce and Gabanna item. They didn't have the item I was looking for, but I browsed there sale items while I was there. The site works well and I enjoyed the shopping experience. I found a great pair of shoes that I ordered. The check out and delivery for the site was easy. The delivery arrived actually faster than I expected. I didn't have to contact customer service, which I consider a real bonus.
Akpezi A.
Excellent products and exceptional fast deliveryI really gives kudos to Italist for their vast range of top of the notch Italian wears. There is so much good stuff you can get in this place. I bought a Prada belt and sneakers here and I was amazed with the speed of delivery and quality of the products. If you love top Italian designers product, this is the right place to be. And wait, there’s more. Italist prices are so competitive that you always get a fair price for your purchase compared to Saks, Neiman Marcus, etc.
Richard L.
Dries van Noten T-ShirtWas so glad to find it on italist. Thank you for your speedy delivery. Will shop again at italist.

Shop now