At 18, Justine Clenquet started her jewelry brand in 2010 while studying in Paris. She filled a market gap for contemporary, unisex, and affordable pieces, gaining early success. The brand is now sold in 80+ stores globally and online. Worn by celebrities like Bella Hadid and Dua Lipa, her jewelry is proudly crafted in France, reflecting a blend of masculinity and femininity with influences from various art forms and subcultures, adding a touch of glamour to familiar styles.