Steeped in history and innovation, the Herno jacket is a quintessential winter staple for every closet—but are Herno jackets warm and is Herno a good brand?
Herno represents a highly-respected name in Italian apparel, but is lesser known throughout the world. More than just a label, Herno was founded nearly 75 years ago on the premise of functionality over aesthetics—thanks to the harsh winter climate of Northern Italy—and a dedication to quality that continues today.
One of the brand’s men’s coats was recently highlighted in a GQ magazine article titled “These Are Fashion’s New Heirlooms.”
Is Herno a good brand?
Still in the founding family’s hands, Herno’s state of the art production processes and quality controls are difficult to replicate, and have afforded the brand’s position as a refined and understated option.
In short, Herno is a great brand, even if you aren’t familiar with it.
During the post-war period of rebuilding and creative renaissance, the brand’s founder, Giuseppe Marenzi, was the first to apply castor oil to cotton outerwear to improve its water repellency, which was key to braving the cold, windy winter months in Lesa, in the Erno Valley, where the company’s headquarters is still based.
Around the middle of the last century, the brand was the first to combine athletic fabrications with more traditional tailoring fabrics to achieve a superior, all-weather, all-season outerwear garment. Thus, the Herno jacket was born.
In a way, Herno was the first name in upscale athleisure, which likely caught the eye of Japanese tourists in Italy and is why the label opened its first international boutique in Osaka in 1971.
Herno Size Chart
Are Herno jackets warm?
Yes, they’re very warm! The brand prides itself on its rigorous fabric sourcing—technical nylons and other synthetics come from Japan while Italy’s best wools come from nearby Biella—in addition to high-tech manufacturing, which occurs in Sicily.
All that commitment to quality means Herno coats are highly water and wind-resistant, durable, and very very warm.
Given that we aggregate the inventory of more than 200 luxury boutiques in Italy, it’s no surprise that we have quite a few variations of the Herno jacket for women, men, and kids.
At first glance, the collections’ color schemes may seem limited, but what the Herno jacket lacks in trendiness it makes up for in timeless style, versatile colors (e.g. neutrals like black, navy, and tan that you can match with anything), and incredible quality that will last forever.
Discover the entire Herno jacket collection for women, men, and kids, and save up to 40%* off full retail, every day.
Discover more fall-winter season names and shapes to know: the Palm Angels hoodie, Goosetech, Mr&Mrs Italy, and the Max Mara coat.
Shop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden Goose, Fendi, Gucci, Miu Miu, and many more—direct from Italy’s finest boutiques to your door.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.