Colorful Standard Clothing for Women

NEW! MY ITALIST
Never miss new arrivals matching exactly what you want. Now you can save and name your search!
Colorful Standard is a British fashion brand that was founded in 2017 by designer Daniella Vega. The brand is known for its organic, gender-neutral fashion essentials; creating high-quality basics and wardrobe staples, in a superb choice of colours, with a strong focus on ethical manufacturing.
Our Picks
Categories
Clothing
Coats & Jackets
Dresses
Fleeces & Tracksuits
Jeans
Jumpsuits
Pants & Shorts
Skirts
Suits
Sweaters
Swimwear
Topwear
Underwear & Nightwear
Yogawear
Shoes
Bags
Accessories
Jewelry
Homeware
Sizes
Colors
Black
Blue
Grey
Price
On sale
Seasons
SS25
FW24
Previous seasons
REFINE YOUR SELECTION
Apply Filters to your selection for more specific results.
Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Andrew M.
Triple Stich successI was looking for a pair of Zegna shoes that I saw at the mall here in Houston and italist had the same pair but saved me 33%. I am very happy with the service and quick shipping. It's always so much fun finding a great deal.
Anne C.
Great value, products as advertisedI ordered 2 pairs of shoes and they came in a timely fashion. The online photos were a good reflection of the products. The sizing guidelines were accurate and the shipping materials protected my purchases.
Misty D.
GGDB ShoesGreat selection of the newest styles, while still being much cheaper. Easy shipping to USA, too!

Shop now