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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Angela B.
Grateful CustomerIt is always a little concerning when ordering from so far away, but the cashmere sweater I received is gorgeous!!! From the craftsmanship of construction to the artistic coloring the quality is of high standard. I am more than satisfied. The service was excellent as I was notified all through the process from the time the order was made till it recached my door. Thank You ITALIST
Alison S.
The BEST for luxury goods!I can't give enough positive feedback for Italist.com! Every item I have purchased has been perfect. From quick shipping, to the way the item is packaged, it's always a great experience. I will continue purchase items from Italist!!!
Hina A.
Jimmy Choo BagLove this web site. They have a great selection of latest trends and fashion. I bought a Jimmy Choo bag at an amazing price on sale. My items arrived within a few days without any issues. I highly recommend shopping at Italist.com
dong k.
Excellent!Hero down jacket is the lightest of the products I tried, can be said to be the best!