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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Nicole F.
Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!
Gregory S.
Great shopping experienceI ran across Italist.com site while doing a specific search on the internet for a Dolce and Gabanna item. They didn't have the item I was looking for, but I browsed there sale items while I was there. The site works well and I enjoyed the shopping experience. I found a great pair of shoes that I ordered. The check out and delivery for the site was easy. The delivery arrived actually faster than I expected. I didn't have to contact customer service, which I consider a real bonus.
Anastasia F.
Best prices and fast shipping from italistFast shipping, very easy website interface and very helpful chat. My YSL sandals were delivered in less than two days.
Candace B.
Happy CustomerThe selection of products was excellent, with easy checkout and prompt delivery! I was very happy with my shopping experience with italist.com.