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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Alicia B.
Valentino Bag Perfection!I LOVE my new Valentino bag! It was the best price available online. Your shipping to the US is quick, and it came packaged well. Thank you for offering us great products at a great price. I love shopping with you :) xo from Miami,
Charlotte P.
Jimmy Choo Joyce 120 ShoesI found the best price around for my Jimmy Choo green shoes on Italist. My shoes were delivered promptly and I am extremely happy with my shoes...
Sarah C.
Louboutins Came Quick and Below RetailMy shoes came promptly and perfectly! Tracking updated quickly and my shoes arrived within 4 days. I love them so much and will wear them for years to come. Can’t wait for my next Italist purchase! Not to mention they were priced below retail... ugh I love Italist.
karen b.
Best Price !I had just purchased some jeans and was so surprised to see
them on italist for a much better price. I returned them and
purchased from italist !