/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.

Fendi Black Knit Logo Hi-top SneakersThese shoes are absolutely high quality. I enjoyed seeing the velvet color-blocking design online, especially the stripped sock ankles on the side of the shoe. Glad I bought these, they are super comfortable and are form-fitting. Found an amazing deal at 60% off and size is true-to-size.

Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again

Great experience!During the busiest shopping season of the year. My experience with Italist was better than expected. The whole purchase process was painless, swift and kept me informed step by step of the progress and delivery estimated date. By the way, I live in LA and the package arrived two days earlier than originally expected. Very satisfied with the whole process. Highly recommended.