/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

Prada leather cardholderI loved it! It’s my first time ordering from the website and I can’t be happier. The item is original, the packaging was great, and the delivery was fast. I highly recommend! Great customer service too (I went to the chat and got all the answers to my questions)

Just buy from ItalistI’ve been shopping Italist for about two years now for some Stone Island and Stone Island Shadow Project. I have to say, that I’ve been extremely happy with the packaging, price and shipping. All my items have arrived on time and in great condition. I would highly recommend shopping here as their prices, even for new drops, tend to be cheaper than the USA price points for Stone Island. You can definitely find some great deals when they go on sale too. Overall, I’m a very satisfied customer so far.

Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!

Excellent shopping experienceThis is my second time shopping on italist.com and I am very happy with my experience. Not only did my order arrive in what felt like record time, but the attention to detail in the packaging was truly commendable.. Well done! I'll be recommending this store to friends and family and will definitely be returning for more purchases in the future.