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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Kathleen L.
Great Selection of Couture Clothing, Shoes & BagsI was surprised to see the Rochas embroidered velvet bag which matched my Platforms as shown on the Runway. My purchase arrived in the US just a few days, and it was breathtaking in its beauty and brand new condition. I frequently shop through StyleBook and The Italist is a Starred Place I visit. Highly recommend for Couture goods.
Ewelina G.
Pinko bagHuge selection of goods! Express shipping to Poland. Bag well packaged, arrived in perfect condition. Excellent quality! In love with the details
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Vivi N.
Amazing5/5 - Sales were decent, No VAT seeing the goods are leaving the country unlike site like Farfetched and Iconic - where they charge a VAT even thou they are sending the goods oversea! Delivery was fast!! Will def shop here again!!!