/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Our Picks

Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

So Very Happy!I received my beautiful shoes when promised. I appreciated the constant contact by Italist while the shoes were in transit. DHL even called me when they were ready to deliver and needed my signature! A nice touch. I look forward to shopping with Italist again and again and again!

Fantastic price and gorgeous bagI was hunting for another bag when one of their sale bags caught my eye. At 40% off, it was an incredible deal. The bag arrived in 4 days, beautifully packaged with tags and on time. Looking f9rward to shop some more delicious bags from Italist this year... if you are on the fence about a bag, definitely go and check them out!!!

Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!

Best BuyBought sneakers at super price and I wore them 3 days later (live in Greece). Totally awesome. Will buy again shortly