Never miss new arrivals matching exactly what you want.
Now you can save and name your search!
Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Angelica L.
Fantastic shopping experienceReceived my beautiful Louboutins in good condition within a week. No scratches on soles at all.
Alison S.
The BEST for luxury goods!I can't give enough positive feedback for Italist.com! Every item I have purchased has been perfect. From quick shipping, to the way the item is packaged, it's always a great experience. I will continue purchase items from Italist!!!
Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Angela P.
My son loved his giftMy son loved his gift ,very fast reliable efficient service good quality and value .
Kind regards
Angela Liverpool.