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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.
Kim M.
Great deal & serviceI found a new season Rick Owens jacket for $700 less than other stores & sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Frank G.
Amazing shopping experienceI bought a Versace belt on sale for 55% off retail, ordered it Sunday night received it Thursday afternoon it came very fast from Italy to Miami. Paid using a Bank of America debit card no issues at all. Belt looked amazing, brand new, authentic, with tags and dust bag, i was surprised that this belt was on sale since it literally came out this season. My Girlfriend couldn't be any happier with her gift and because of such a positive experience I will definitely recommend this website and shop again very soon.
Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Magaly S.
Great shopping overseasI have a great experience to buying in italist, the service is really fast on
shipping. Very professional.
Thank you
Maggie.