/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.

Fantastic service at a great priceEverything was perfect: purchasing experience, communication, and shipping. Item (Junya Watanabe Men's jacket) arrived from overseas in perfect condition and securely packaged. Happy to have gotten it at a far better price than it was listed for by other online retailers (*cough* *cough* Farfetch). I think I'll be sticking with Italist for future designer purchases!

Sweet DolceI love my Dolce Gabbana scarf! And the fast shipping was amazing. The price also very interesting

Great experienceThe service and fashion selection is always top tier and competitive. I’ve been a customers for a few years now and i love it. It’s new season fashions for such affordable prices. The ordering process is always easy going with fast shipping to the US.