ウィル・スミスによって設立され、象徴的なシットコム「The Fresh Prince of Bel-Air」から名付けられたBel-Air Athletics(ベル・エア・アスレチック)は、メンズのスポーツウェア・レーベルです。90年代を彷彿とさせる、キャラクターのワードローブを参考に、グラフィックTシャツ、スウェットパンツ、トラックスーツ、サテンジャケットを展開しています。すべてのアイテムは、プレミアム素材を使用し、イタリアでハンドメイドされています。
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