/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

Good purchaseItem was in good condition and packaged with care. Professional delivery. Love this Prada bag.

Great Selection of Couture Clothing, Shoes & BagsI was surprised to see the Rochas embroidered velvet bag which matched my Platforms as shown on the Runway. My purchase arrived in the US just a few days, and it was breathtaking in its beauty and brand new condition. I frequently shop through StyleBook and The Italist is a Starred Place I visit. Highly recommend for Couture goods.

Sweet DolceI love my Dolce Gabbana scarf! And the fast shipping was amazing. The price also very interesting

Off-White T-ShirtOrder arrived timely and I was able to track its progression from the time it was ordered until before I received it. Will order again from here again if I see a good deal. Thanks!